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Totally Cool LTF News...

Created: Friday, 13 August 2010 05:00

Last Updated: Friday, 13 August 2010 05:00

Friday, 13 August 2010 05:00

Written by Jerry MacNeil

Hot News - Less than two weeks before the Leadville Trail 100 MTB Race, it was announced that all the Leadville races have been sold and are being run by Life Time Fitness, a company based in Chanhassen, Minnesota. The ANNOUNCEMENT came out Thursday. Life Time Fitness, which operates fitness, family recreation and spa centers across the U.S., had been the title sponsor of the race in 2008 and 2009.

In its new role, the company will also direct all of the other running and mountain biking Leadville races, including the Leadville Trail 100, the Leadville Silver Rush 50-Mile Mountain Bike Race and the 12/24 Hours of Leadville Mountain Bike Race. Race founder Ken Chlouber has directed the Colorado mountain bike race since founding it in 1994, which was was an addition to the ultramarathon running race, the Leadville Trail 100.

"I am very pleased that Life Time Fitness will continue the long tradition of endurance events and sportsmanship that the Leadville Trail 100 Race Series established back in 1983," Chlouber said in a press release. "We are excited that Life Time will bring added resources and expertise to take yet another giant ... step forward in the notoriety and exposure of these events in support of the local community."

In recent years, the race has received increasing media coverage and attention. The race was helped by the presence of Lance Armstrong, who raced in 2008 and won in 2009, beating six-time Leadville winner Dave Wiens.